Jiang Yali

Director of User Experience Department Hisense Group Co., Ltd.

1. Former UI Design Director of Haier Innovation Design Center 2. Former CMF Design Director of Haier Innovation Design Center 3. User Experience Design Expert of Hisense Group / Lecturer of Hisense College 4. Lecturer accredited by UXACN 5. Experience Design Expert accredited by Germany TUV certification 6. Master’s Supervisor of Beijing University of Posts and Telecommunications Personal Profile 1. She has an in-depth project cooperation with global top design teams, such as the design team of BMW-Design works, the design team and logo design team of The Boeing Company, The DNA (from South Korea), Amoeba, Design affairs (from Germany), Design it etc., which lays the foundation for Haier product interactive experience. 2. She owns Twelve years of experience in user experience design, products designed ranging from consumer electronics, white goods and smart products. Proficient in TV, Pad, Phone, App, and remote control experience design development process and methods. 3. She has formed a unique style on design team building, design team management and management platform construction with six years of design team management experience, which can improve the design team structure and operation methods to create high performance design team. 4. She has held a profound understanding of the practical role of design strategy and design planning in the enterprise, which can integrate product planning to form product design strategy map and design planning roadmap. 5. She has constructed the interactive experience design language of Haier and Hisense products, and distinguished the designing keynotes on the basis of brand of the three major brands of Casarte, Haier and Leader. 6. In 2008, she helped develop Haier product experience design standards, two standard upgrade iterations and establish Haier product design DNA to form a modular, standardized and systematic interactive experience. 7. She has established and improved product

User experience-driven product innovation

  • 编号

    D2-12

  • 语言

    Chinese

  • 课程分类
  • 课程级别

    高级

  • 时间

    2018-12-01 星期六 16:00:00 -18:30:00(Day -28)

  • 地点

  • 适用

    Product manager

    ID designer

    UI designer

    GUI designer

    Corporate Research Personnel

Background information

According to Nielsen, the world-renowned market research company in 2015,

Nearly half of the respondents claim that they would spend more on products of improving their quality of life and health. 

In the next five to ten years, a new round of quality consumption changes is to be expected in China. 

Pursuing a high-quality lifestyle will become the “new normal”, which will promote the growth of the consumer goods market, 

the trend of consumption upgrading will definitely continue. 



The consumption demands of Chinese consumers have evolved from the previous functional requirements to individual emotional needs, 

from meeting the basic needs of life to the needs of highlighting personal taste. 

More and more consumers, especially the younger generation, are more focused on personalization and diversification. 

The products they purchase not only meet their practical needs, but also show their individuality and values. 

Under this circumstance, all industries have begun to pay attention to user experience design, which requires enterprises to transfer the focus on the traditional single contact to multi-touch, multi-channel design research direction, so that new experience research methods will come into being.

Outline

1. WHAT IS PRODUCT? (composition of products) 

2. USER EXPERIENCE IN THE PRODUCT

3. CREATE BEST UX

4. CREATIVE TOOLS

5. D-TINIKING/USER THINKING

6. UX DESIGN SYSTEM

a. UCD DESIGN AND DEVELOPMENT PROCESS

b. BENCHMARKING ANALYSIS

c. DESIGN STRATEGY

d. BRAND DESIGN LANGUAGE

e. DESIGN PLANNING

Participants will learn

  • Stay up-to-date with the latest thinking mode of user experience, and learn how to connect the research method of user experience with the practical product design of the enterprise


  • UXPA Weibo   
  • UXPA Wechat

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