Graduated from Eindhoven University of Technology in the Netherlands with a master degree in industrial design, Wang Hui has worked for ARK Design and Hema Supermarket with a focus on Online-And-Offline（OAO） service design and digital experience design. She’s had in-depth cooperation with KFC, McDonald's, Starbucks and other catering companies to promote experience innovation in new retail and new catering as well as the exploration and dissemination of corresponding innovative design methods. Currently at Hema, she is working on how digital system and offline scenes can be fully combined in the catering sector to achieve an overall design scheme that maximizes experience and business value. The framing design ideas and product systems of high compatibility lay a stable foundation for different experience propositions corresponding to different catering formats, therefore realizing a digital catering experience with brand communication effects through strategic planning of experience selling points. Focus on experience landing and business value. Mobilize the integration of resources in various departments based on the idea of full-link and full-contact service design. Promote the experience landing and achieve data closed loop, thus verifying the success of experience in business.