Hunglin Hsu

Senior interaction design manager Anti Financial

Hunglin Hsu works at Ant financial international BU as senior interaction design manager. Respond for global projects like global key account and partners' local wallets. Have many years' practice of user insight, design strategy, growth and 0 to 1 product design under VUCA context. Before joining Alibaba, worked at Motorola for ten android phone UX and at harman for speaker IOT design. Have broad design experiences including internet product / service, smart device, user research and design thinking.

Hypothesis, Insight & Experiment: Agile users’ research methods under the era of VUCA

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  • 时间

    2018-12-01 星期六 16:00:00 -18:30:00(Day -28)

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  • 适用

    Students are working on the user research

    experience and service design


    market and operat

Background information

We use the Volatility, Uncertainty, Complexity and Ambiguity to describe the particularity in the era of VUCA. Ambiguous issues, numerous and complicated user characteristics and user clusters, high-speed business development and iterative requirements and the limitation on resource and technology make the process, method, elapsed time, generating strategy and guidance the large and all-inclusive user research accept challenges from different business. Facing a mess for the business, the importance for user research methods and processes to transform into a flexible and agile one becomes more and more prominent.


Obscurity can be lifted: how to reestablish a correct issue

Broad considerations: how to use data insight and market analysis to efficiently establish concrete research directions and hypotheses 

Complement each other: how to use the "five- pronged " solutions, such as data analysis, quantitative questionnaires, rapid qualitative interviews, hypothesis establishment and consensus workshop to quickly transform user insight into a opportunity and strategy with high value for putting into practice.

Fastest speed is the only way for success: how to use algorithms and iterative experimental methods to accelerate the implementation of optimal solutions, the design for enabling product and the establishment for business strategy.

Participants will learn

  • Each student participating in the workshop will learn about the methods of agile user research and the practical cases, and get our agile user research-toolkit to guide the practice in the future.

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