The maturity and development of AI technology bring a great value to the B-end field. As a designer, we need to rethink the interaction between human and machine, to make a better and more efficient user experience to B-end users.
1、What’s a good design, what’s a good user experience, thinking of experience design around us
2、Interesting case: feel the charm of design thinking model
3、What is the sustainable model of experience design: the needs of the user changes with the environment and the market. Only sustainable experience design can meet the continuous development of products.
The design model of sustainable experience is based on the d. School, the double drill model and the rational model of eico design. It is a people-oriented design thinking, from four steps of exploring, defining, conceptualizing, realizing to create rational, appropriate and Correct design
① Problem discovery: this stage does the corresponding user research, analyzes the current product status, user use survey and other discovery problems
② Defines the question: unifies all the data together, find out the insights (user requests or pain points), create HWM problems
③ Possible solutions: stage of conceptual design, divergence of ideas, use methods of design evaluation: voting or matrix method to get some solutions
④: Feasible solutions: use the process of agile development, development- test- iteration (MVP) to validate your ideas.
The uses and benefits of design models of sustainable experience
4. Case study: Process Practice of sustainable experience design.
Design requires a system to establish experience metrics and evaluate the quality of product experience.
① Background information of data: how to find more valuable information in data
② Using data to analyze the AARRR model of user life cycle
③ Find the opportunity in the flow funnel.
6. Case analysis: the role of experience measurement in design.
7,Global design thinking: People-oriented + Experience measurement = Sustainable experience design.
8. Group discussion
Participants will learn
- Understand the basic design process and design trends of B-end products;;
- In-depth study and thinking about the design changes brought by AI technology to B-end products, as well as the design process and methods of VUI products.