In the Internet era, traditional retail industry is impacted by online retailers. The intelligent retail era is coming following the rapid development of new technology. Retail is to redefined now that retail online and offline is about to integrate deeply. Retailers online start to combine perfectly the online shopping with offline shopping, improving the shopping experience using omni-channel strategy. However, the challenge it brings is that compared to traditional internet products, the building of experience offline is longer in cycle, harder in data collection and late in feedback. We are thinking and seeking how to rapidly create prototypes and most convenient tools to assist the daily work of sales staff using internet products, and how to improve the quality of store service to ultimately improve the sales conversion rates.
1.Design background and content introduction
2.Design show—project of emotional design of startup page, design strategy of
experience of specific project, design strategy of data visualization, design thinking of product modularization, tips of Data Tracking, strategy of making emotion connection with users through visual symbols
4. Data verification—Sales conversion rates after design being implemented
1. Group practice—Topic discuss and practice in groups
6.Summary and expectation to future trend
Participants will learn
1. To comprehend the brand value of store+ app as a tool.
2. Different design methods of application model for special user group.
3. To understand how to deliver business value and how to assist Business & Marketing by design
4. How to accurately dig the potential needs of users to make surprise for them.
5.To learn the commercial value of products, to expand the design thinking and to solve the problem from the point of view of GUI.