Karin Giefer

Executive Creative Director frog

As an Executive Creative Director, Karin Giefer leads the applied data practice at frog. She is a seasoned design strategist with a specialty in the human, business, and infrastructure systems of our physical world. Bringing her expert makeup of part designer, part data-driven business strategist and part implementation specialist, Karin has worked with some of the largest organizations in the world to determine what to make and do, why to do it, and how to innovate contextually, both immediately and over the long term. Working across diverse industries with the likes of Apple, GE, InterContinental Hotels Group, Walmart, P&G, Museums of Fine Arts, Modern Art and Natural History, institutions of higher learning, cities, branches of the U.S. Military and various government entities, Karin’s work yields results as conventional as policy, and as exciting as award winning design and industry changing patents, all in support of positive change.

Data-driven AI

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    2018-11-30 星期五 16:00:00 -18:30:00(Day 1)

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Background information

In the years to come, what will be the biggest improvement in AI-powered digital assistants? It’s likely to be the ability to accommodate a fundamental aspect of being human: The fact that we all have different personas, we show different facets of ourselves depending on where we are and who we are with, and our personas change over time. And different personas want different things from their AI assistants. Assistants that can understand your personal circumstances are less likely to remind you to pick up your rash prescription as you drive by the pharmacy if there are other people in the car, bug you about work email at home, or keep suggesting fun nightclubs if you’ve just had a baby.

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